Tatler Media pack
1) Look at the Tatler Media Pack . Go to page 2 : how does the editor introduce the magazine? the editor introduce the magazine one of the best magazine in the worlds and its for the richest people in the country 2) Now go to page 4 of the Media Pack. Focus on the print magazine ( NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? age 29 average HHI 261.572 female 73% 3) Look at page 6 . What do Tatler readers think about fashion? How much do they spend? they love it so much as 96% OF TATLER READERS AND 95% OF TATLER.COM USERS OWN DESIGNER SHOES & ACCESSORIES 4) Go to page 10 . What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the pyschographic audience group that best fits Tatler? beauty,swi