Tatler Media pack
1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?
the editor introduce the magazine one of the best magazine in the worlds and its for the richest people in the country2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?
- age 29
- average HHI 261.572
- female 73%
they love it so much as 96% OF TATLER READERS AND
95% OF TATLER.COM USERS OWN DESIGNER SHOES & ACCESSORIES
4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the pyschographic audience group that best fits Tatler?
beauty,swimming wedding,beach,school
the audiences is interested in wedding and beauty
1) What celebrities, politicians or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?
boris and max
2) What do the cover lines suggest about the lifestyle of rich people in the UK?
it showing you about high class people and what they are interested in
3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.)
woman,rich
4) Are there any stereotypes being reinforced or subverted? How? Why?
tatler is reinforcing the stereotypes as a very wealthy people
1) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?
January swimming- tarting on people who are interested in school / swimming suits
JULY wedding tarting on people who have a wedding , love to see wedding dresses
October school guide - for people who are never to go to school
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?
life in Britain is very wealthy and nice and you can get what you want from here
people who cant afforded to get the Surgery
Extension tasks
1) What would be the preferred and oppositional readings to this cover of Tatler?
The preferred reading is that most rich people wear this kind of clothing and read these kind of magazines but the oppositional reading is that unless you read this magazine and wear this kind of clothing you cannot be considered rich even if you are with reasonable wealth.
2) Are there any misrepresentations or under-representations of certain groups? What might this suggest about the target audience?
The majority of the population are not shown due to the fact this magazine has a very limited, specific audience. This suggests that all readers who read Tatler should belong to the specific type of group which is represented on the cover, i.e. wealthy and glamorous.
3) How does the front cover engage audiences with possible narratives? Look for stories, cliffhangers, dramatic cover lines etc.
4) Read this Guardian article on the BBC documentary about Tatler called Posh People. What does the article suggest about the people who produce and read Tatler?
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