BLACKPINK

 

Audience

1) What are BLACK-PINK fans known as - and what would the demographics / psychographics be for the BLACK-PINK audience?

Black-pink fan are known as blink and are largely teenagers girls and young women here fan are worldwide but they are parasitically big in the Philippines and Indonesia as well as west countries such as the UK and USA 

2) What audience pleasures are offered by the music video for How You Like That?

• Diversion: music video conventions – performance, effects, fast pace etc.
• Personal relationships: Fan interaction online through social media is a key element of K-pop’s global success. Fans feel like they ‘know’ the band members.
• Personal identity: K-pop fandom often involves copying the look of band members and seeing their own style reflected on screen.
• Surveillance: Western audiences gain knowledge of Korean music and culture.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACK-PINK fans. Why did you choose those moments? 





4) How was the How You Like That music video marketed and promoted to the audience?

This 2020 video promoted the lead single from Black-pink's first Korean-language studio album, The Album. The video, released on 26th June 2020, was premiered on Black-pink's YouTube channel at the same time as the single was released. 

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

Over the last 20 years k-pop has become a cultural sensation as groups like BTS and BLACK-PINK enjoyed global success 

Industry

1) How were BLACKPINK formed and what records have they broken?

The video broke many YouTube records, including most-watched premiere (1.66 million concurrent viewers), most views within 24 hours for a music video (86 million views) and fastest video to achieve 100, 200 and 600 million views. It was the 3rd most viewed music video of 2020. As of Autumn 2021, the video has had over 1 BILLION views.

2) What other successful artists have YG Entertainment created? You may need to Google this.

Black-pink was formed in 2016 by Korean entertainment company YG Entertainment and by 2020 was one of the most successful K-Pop bands in the world. 

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

The way people consume music videos has changed – now phones, tablets and YouTube are the primary ways audiences engage with music videos (known as convergence). It also shows music video has become a media form in its own right, not just a way to sell an album. 

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

K-pop demonstrates the global nature of the industry with BLACKPINK selling out arenas across the UK and USA as well as in the East. They played Wembley Arena in 2019 as well as huge US music festival Coachella. 

5) How are UK-based music videos regulated and what types of content require warnings? 

With music videos now largely consumed on YouTube, regulating the content of music videos is very difficult. Some UK-based record companies get their music videos rated by the British Board of Film Classification (BBFC).