Reception Theory McDonald's advert

  Preferred reading: it looks delicious and would make the consumer Hungary/ wants to buys to buy it.

Oppositional reading: is a consumer is a vegetarian i or dislikes meant ten they will not want to buy it.

Negotiated reading: some consumer may be tempted by the big Mac however they may not be able to buy it depending on culture factors e.g. is it halal does the censure have healthy issues.  



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