Audience Effects Theory

 

 1)Write a definition of a passive audience?

The audience accepts and believes all messages in any media text that they receive.

2) Write a definition of an active audience?

Interprets and responds to a media text in different ways and is capable of challenging the ideas encoded in it.

3) Write a definition of the hypodermic needle theory?

 Based on early observations of the effect of mass media.

4) Write a definition of the two-step flow theory?

 The flow of information and influence from the mass media to their audiences involves two steps.

5) What is YOUR opinion on the effect the media has on audiences?

I do think that the media has an effect on the audiences and how they act and think this influences them to mind a siren way 


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