I, Daniel Blake: blog tasks

 


1) What is independent cinema and how is it different to Hollywood blockbusters?
 independent cinema have smaller budgets is is always supported  financially by public service broadcasters

2) What is I, Daniel Blake about?
I, Daniel Blake is an award-winning independent British Drama film Daniel Blake is an 59 years old  who has worked as a joiner most of his life in the North East of England 

3) Who directed I, Daniel Blake and why is this important?
directed by Ken Loach and everyone over the age of 15 can watch 

4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.

  • Organise free  9 pay what you can )
  • Film was premiered not in London, but Newcastle (where the film is set) to gain local support. 
5) What unusual or creative marketing methods were used to get audiences talking about the film?
  • the name of the film was wroten on the big Ben building
6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?
2 million  to make and it make a budget of 9 million 

7) How can independent films like I, Daniel Blake compete with Hollywood blockbusters like Black Widow?
if they keep their budget small they can try to make bigger buget
they can make a lot of other movies as they made as lot of profit from i Daniel Blake. 

8) In your opinion, was I, Daniel Blake a success?
in my opinion i think that the movie was successful as  it made a lot of money compared to its budget .  

Read this marketing case study on I, Daniel Blake. What does 'making a film launch a political movement' mean
1)to get the government attention 

I, Daniel Blake is an A Level Media text for another exam board. Watch Media teacher Mrs Fisher's YouTube lesson on I, Daniel Blake and make notes on the key points she makes.
  • ken Loach works for 16 films and its a company that he have started 
  • ken Loach directed the film he is an award winning social realism director 
  • he is a really known directer both in British and globally 
  • ken Loach is used as a unique selling points in the marketing materials 
  • the founding of the film had an impact on the contact of the film and market materials 
  • the low budget of IDB meant that there will be no money for large extravaganzas sets or famous actors 
  • the BBC  is a public service broadcaster
  • ken loach 
Read this Hollywood Reporter interview with executive Alex Hamilton on film marketing - including the I, Daniel Blake grassroots marketing campaign. Why was it successful?

 1)it was successful because it make more money more then it cost to make.

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