Ownership and control

 1) What is vertical integration? What are the benefits of vertical integration for media companies?

Vertical integration is when one conglomerate owns different companies in the same chain of production.  the benefits that they make a lot of money from the different chains that they use.

2) What is horizontal integration? What are the benefits of horizontal integration for media companies?

Horizontal integration is when one company buys other companies at the same level of distribution. the benefit of an horizontal integration is that they make a lot of money as they use a lot of companies.

3) What is synergy? 

Synergy is when a company creates a brand that can be used across different media products and platforms.

4) Give an example of a brand that appears across different media products and platforms.

 an example of an band that appears ac ross different media is FIFA and you can fine it on, games, PlayStation, Xbox ,

5) Research the different companies that are part of the Disney media empire. 

    • Lucasfilm.
    • ESPN

  • Marvel 
  • Hollywood Records
  • Pixar
    Extension questions

1) Look at the BBC article linked above. Why did Disney buy Fox - what are the benefits?
 helps beef up the distribution.

2) Now read this article from Recode about Facebook’s acquisition of Instagram. Why did Facebook buy Instagram for $1bn in 2012?
to get more follower and to improve the app and by getting more followers o the app the more money they will earn. 

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