OMO advert CSP

 1) What year was the advert produced? 

It was produced in 1955.

2) How were women represented in most adverts in the 1950s?

They were presented to be wife and mother and to be perfect.

3) What typography can be found in the advert and what connotations might this have?

Typography sans serif, modern and emphasises new exciting quality of product.


4) What does the costume, make-up and placement of the model (mise-en-scene) suggest about women's role in society in 1955?

They made no control over anything but only to be mothers and wife and to look after the house.

5) Why is a picture of the product added to the bottom right of the advert?]#

 So audience can recognise the produce 

6) What are the connotations of the chosen colours in this advert - red, white and blue?

They repented the British flag patriotic end of world war 2. 

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
millions of women  targets audience 

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

 Trying to reinforce traditional female stereotypes of housewives and mothers in order to protect male power both at work and at home.

Extension questions

What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

that women are only to be own as housewife and a wife 



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