Represent NHS Blood

 1) What does BAME stand for?

black,Asian,minority ethnicity 

2) Why is there a need for blood in the BAME community? 

Because they are only 3% of the BAME  community donating blood.

3) What does this advert want people to do once they've seen it (the 'call to action')?

 they need more people with Black and Asian heritage to sign up as organ donors.

4) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.

5) Suggest some connotations for the slow-paced long shot of empty chairs at the end of the advert.

Shows that there is not much people dating, the chairs are empty shows there is no one dating helping others 

6) How does the advert match the key conventions of a typical urban music video?

  • it uses strong editing   cuts between the concept 
  • Sections of direct contact with the camera
  • There are many low-angled, close up shots in hip hop videos(low angle to make to look powerful )

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