BBC Radio 1 launch 1967

 Historical, social and cultural contexts


1) What radio stations were offered by the BBC before 1967?

  • education 
  • news 
  • musical 
  • art discussions 

2) How was BBC radio reorganised in September 1967? What were the new stations that launched?

in 1967 a new popuar station called radio 1 was launched 

3) What was pirate radio and why was it popular?

pirate raido was a radio that contains more classical music which was so popular that more teen were happy with then the bbc music 

4) Why did pirate radio stop broadcasting in 1967?
the pirate radio stop broadcasting because the Marin broadcasting offences act officially outlawed pirate radio station 

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?

BBC employed the DJs that were employed at the pirate radio  which bought  their loyal listeners with them.

6) What was 'needle time' and why was it a problem for BBC Radio?

there were concerns that too much music on the radio would mean that people would no longer buy records, so the government made  rule that the BBC could only play 5 hours of music per day 

7) How did BBC Radio 1 offer different content to previous BBC radio stations?

the old radio station offered boring contrast  such as education whiled radio 1 offered music 

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?
the first presenter for BBC was tony blackburn,It was not seen as ‘cool’ by many young people as the BBC stood for traditional,It struggled financially as there was no increase in the licence fee to pay for this extra radio station.

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?

 it may have appealed to young people it was was not only talking but had some entertainment  with the talking, contained music and was not serious 

10) What conventions did Tony Blackburn's radio show borrow from pirate radio - which made it very different to previous BBC radio content?


they hired the pirate DJ that give the same style as the pirate were playing which meat that the BBC will attract the a number of audience.

Audience and industry

1) What was the target audience for BBC Radio 1 in 1967?
the radio 1 target audience in 1967 was young people who were listening to pirate radio.

2) Why did Radio 1 initially struggle to attract young listeners?

it struggled to attract young people as it not seemed as cool by many young people as the BBC  stood for traditional, conservative values also struggled financially as there was no increase in the £4 licence fee to pay for this extra radio station 

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).

radio 1 offered like pirate radio style by tony Blackburn. which became the most listened to station in the world with audience regularly over 10 millions 

4) How is the BBC funded?

bbc was founded by the tax fee 

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967? 




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