FM kiss

 Audience



1) Read page 2. What is KISS FM's mission?

the mission is to have an understanding of their audience produce something that will a peel  to young peoplethrough keeping up with trends.

2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.

The KISS audience is a 15-34, 60/40 Female  65% of their audience live outside of London.
outside London.

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 

social timelines to YouTube, live events and on demand streaming on apps, KISS connects with its audience through a multi- platform strategy of presenting content around the music they love and the things they’re into,

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  

KISSTORY is also hugely successful beyond the radio with compilation album releases and sell out club nights across the world from London to Europe and the UAE.

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

they can engage with kiss through downloading their app (kiss kube) as well as joining their live event.

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.

listeners to kiss breakfast show are really active. this is because they interact through live event, apps,radio, and online.

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

personal relationship people feel contacted to them as they speech casually, dress casually so the audience feel that they are not upper or lower to them. 

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

people can listen to music anywhere they want. this is according to the new in technology, people can listen to music on their phones, laptop etc whiled back then they only had radios to listen to.

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?

because they are both related to the pirate station and kiss FM used to be a pirate station in the past and tony used to be DJ for a pirate station.


10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?


pressefred - fans love the show as they see similarity between them and the host and they feel comfortable around them.

oppistional -60% of their audience are females however he host are males which makes it difficult for them to understand one another.

Industry




1) When did KISS FM first launch and what type of station was it then? 

 KISS FM first launch as a pirate station  in october 18

2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise? 

the different type on media are magazine,radio,digital.

3) How does KISS FM make money and how much revenue did Bauer Media Group make in 2020?

Bauer Media Group revenue was 1.5 BILLION euros in 2020 which demonstrates how much money is made across their many media brands. 
 they make money throught adverting and events 

4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?

The station developed a committed following across London of mostly young people with figures in the press at the time stating that the station attracted some 500,000 listeners while operating as an unlicensed pirate station.

5) How is KISS FM regulated and what can happen if they break the rules?

KISS FM is regulated by Ofcom. This means the KISS FM Breakfast show must follow the Ofcom broadcasting code and not include anything inappropriate for children or younger listeners. 





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