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I, Daniel Blake: blog tasks

  1) What is independent cinema and how is it different to Hollywood blockbusters?  independent cinema have smaller budgets is is always supported     financially by public service broadcasters 2) What is I, Daniel Blake about? I, Daniel Blake is an award-winning independent British Drama film Daniel Blake is an 59 years old    who has worked as a joiner most of his life in the North East of England   3) Who directed I, Daniel Blake and why is this important? directed by Ken Loach and everyone over the age of 15 can watch  4) How was I, Daniel Blake promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  how  they targeted their audience. Organise free  9 pay what you can ) Film was premiered not in London, but Newcastle (where the film is set) to gain local support.  5) What unusual or creative marketing methods were used to get audiences talking about the film...

black widow

  1) List the companies involved in the creation of Black Widow. You may wish to use  Black Widow's IMDB entry  to help with this but the answers can also be found in the notes above. Disney  and marvel are the  companies that involves in the creation of black widow.  2) What is conglomerate ownership? The definition is in the notes above. If you can, explain how Black Widow links to conglomerate ownership. one company owns a controlling stake in several smaller companies, conducting business separately and independently . 3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget  blockbuster  movie has a lot of action, the editing, the actors, the sense  4) How was Black Widow promoted to an audience? List at least  three  different methods used by the film's marketing campaign.  social media,trails, and billboards  5) What was the production budget for Black Wid...

Ownership and control

  1) What is vertical integration? What are the benefits of vertical integration for media companies? Vertical integration is when one conglomerate owns different companies in the same chain of production.   the benefits that they make a lot of money from the different chains that they use. 2) What is horizontal integration? What are the benefits of horizontal integration for media companies? Horizontal integration is when one company buys other companies at the same level of distribution. the benefit of an horizontal integration is that they make a lot of money as they use a lot of companies. 3) What is synergy?  Synergy is when a company creates a brand that can be used across different media products and platforms. 4)  Give an example of a brand that appears across different media products and platforms.  an example of an band that appears ac ross different media is FIFA and you can fine it on, games, PlayStation, Xbox ...

learner response

 1)type  up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). the explain for the cameras shots need to be in details   2) Write down the mark you achieved for each question:  Q1:1    Q2: 1 Q3:3    Q4:2 Q5:2 Q6:1 Q7:3 3) Did you get any  media terminology  wrong in the assessment? If yes, make a note of it here for future revision: no i did not get any media terminology wrong in the assessment. 4) Identify one of your  stronger  questions. Why did you do better on this question? question 5 about the background setting and the Childs facial expressions. i did good in that questions as I have explained my answer in details . 5) Identify one of your  weaker  questions. Why did you score lower on this particular question?  Questions 4 and i got a low mark as i didn't add as much details and need to wr...

Audience Effects Theory

    1)Write a definition of a  passive  audience? The audience accepts and believes all messages in any media text that they receive. 2)  Write a definition of an  active  audience? Interprets and responds to a media text in different ways and is capable of challenging the ideas encoded in it. 3) Write a definition of the  hypodermic needle  theory?  B ased on early observations of the effect of mass media. 4) Write a definition of the   two-step flow  theory?  T he flow of information and influence from the mass media to their audiences involves   two steps. 5) What is  YOUR  opinion on the effect the media has on audiences? I do think that the media has an effect on the audiences and how they act and think this influences them to mind a siren way 

reception theory red bull adverts

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  Preferred reading ; it's look good the way it coloured and the way its spilt in half   and would make the consumer want to drink it /make them wants to buy it. Oppositional reading: if the consumer have health issues like heart problems and diabetes  and can't drink it.  Negotiated reading: some consumer may be tempted to buy it but they can't has they might have issues with their hearts ,will cause diabetes and can't drink energy drinks. 

Reception Theory McDonald's advert

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  Preferred reading: it looks delicious and would make the consumer Hungary/ wants to buys to buy it. Oppositional reading: is a consumer is a vegetarian i or dislikes meant ten they will not want to buy it. Negotiated reading: some consumer may be tempted by the big Mac however they may not be able to buy it depending on culture factors e.g. is it halal does the censure have healthy issues.